Toyota in 2024

Toyota, founded in 1937 in Japan by Kiichiro Toyoda, has grown into a global automotive leader known for its quality, reliability, and innovation. With products ranging from automobiles and luxury vehicles to commercial vehicles and engines, Toyota has a significant presence in over 170 countries. The company, which pioneered the hybrid vehicle market with the Toyota Prius, is now focusing intensively on Battery Electric Vehicles (BEVs) as a core part of its strategy for achieving carbon neutrality.

Highlights of Toyota's EV Strategy:

• BEVs at Core: Toyota's carbon-neutrality strategy heavily relies on the expansion of BEVs.
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• Expansion Plans: By 2030, Toyota aims to offer 30 BEV models globally, expecting to sell around 3.5 million BEVs annually. In Europe, the BEV line-up will grow to ten models by 2025.
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• Sustainability and Accessibility: Emphasizing sustainable, accessible, and affordable BEVs, Toyota advocates for a universal charging infrastructure powered by renewable energy.
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• Diverse BEV Models: The company will offer BEVs across all segments, including premium models under Lexus Electrified and broader market models under Toyota, using both dedicated e-TNGA EV platforms and multi-technology architectures.
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• Introducing Toyota bZ Brand: The 'beyond Zero' (bZ) sub-brand symbolizes Toyota's environmental commitment, starting with the bZ4X SUV and expanding to a variety of segments, in collaboration with Subaru.
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• Lexus All-Electrified: Lexus aims to transition to 100% battery electric vehicles by 2030 in western Europe, North America, and China, and globally by 2035, beginning with the UX 300e and planning a next-generation electric sports car.
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• Comprehensive BEV Ecosystem: Toyota focuses on a customer-centric approach, offering a complete e-mobility ecosystem that includes maintenance, insurance, connected services, home or office charging solutions, and roadside assistance to ensure a seamless BEV ownership experience.

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